A 3 step email welcome journey can boost your sales by up to 320%

A simple and effective strategy

A 3 step email welcome journey can boost your sales by up to 320%

A simple and effective strategy

An effective welcome journey is a proven way to on-board new subscribers and turn them into happy customers. It's automated so all the hard work is done for you.

How does it work?

Send two or three emails to welcome new subscribers and offer them a compelling reason to buy from you.

Step 1  (Immediately)

When someone subscribes send a welcome email to introduce the points about your offering you really want them to know. Like free shipping, free returns etc.

Step 2 (2 days later)

Follow that up with an email asking subscribers where they are in their purchasing journey. Discover what interests them so you can segment your leads and send personalised and relevant emails in the future.

For example, if you sell women’s fashion find out what items really interest them the most rather than sending generic product emails.

Step 3 (1 week later)

Then send them an offer based on their preference.

Why?
Welcome emails have 86% higher open rates than other emails and generate, on average, up to 320% more revenue per email than other promotional emails.

Want to see more automations that can grow your business?

Get in touch with Marketa. We’ve nearly 20 years experience in driving digital growth strategies through marketing for Australasian companies. Lead Acquisition, Activation and customer retention is what we do. Give us a call and try us out.

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