Is your marketing agency the right fit?

If your marketing agency isn't taking advantage of automated digital platforms, it’s time to look for a new one. Here are some things to keep in mind when choosing a marketing agency that will be a good fit for your business.

A simple strategy to get 70% more sales

One technique that is being increasingly overlooked by marketers is relevant re-targeting. It’s widely underused by New Zealand companies and they’re missing out on sales opportunities.

Marketing automation can propel your business growth

Marketing automation runs alongside your current marketing team, giving them the chance to work on the important stuff and leave the boring, time consuming part of their job to the automation process.

Create great landing pages that convert

Having a specialised landing page for each campaign/promotion makes it easier for customers to determine what actions to take on your page.

Digital Marketing Strategy Must Haves

A digital marketing strategy is a plan that outlines how a business will use digital channels to reach its marketing goals. We share several key elements that should be included.

Do you need an effective Google Adwords (PPC) strategy?

AdWords can be an effective way for businesses to drive targeted traffic to their website and increase sales and growth.

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Google PPC vs Organic Search

Google Pay-Per-Click (PPC) and organic search are two different methods of driving traffic to a website through Google.

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The Secret to Successful Onboarding Funnels

An email welcome journey or onboarding funnel is a series of automated email messages that are sent to new subscribers or customers. Learn the secrets to make them powerful.

How to Create an Integrated Marketing Strategy

An integrated marketing strategy is a holistic approach to marketing that aligns and coordinates all marketing efforts across all channels and touchpoints to create a consistent and cohesive brand message and customer experience.

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How SEO will improve your business

By improving a website's SEO, businesses can drive more targeted traffic to their website, which can lead to increased sales and growth.

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How Effective is Email Marketing?

Email marketing is a cost-effective and powerful way of reaching and engaging with customers and potential customers. When done correctly, email marketing can be an effective tool for growing a business.

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Marketing Automation for B2B Companies

In the B2B sector, marketing automation can be used to improve the efficiency and effectiveness of marketing campaigns, resulting in better lead generation and customer engagement.

Understanding Google Analytics terminology

Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. It's a powerful tool but understanding some of the terminology used can be challenging to grasp. We explain it for you.

Why you need a digital marketing agency

Digital marketing agencies have a team of experts with specialized knowledge in various digital marketing disciplines such as SEO, PPC, social media, email marketing, and content marketing.

Getting the Most Out of Automation Agency Reviews

Lead generation is the process of identifying, attracting and capturing the interest of potential customers for a business's products or services. The goal of lead generation is to convert potential customers into actual paying customers.

5 ways Marketing Automation can lift profitability

Marketing automation lets you better leverage your time and marketing budget and also allows you to offer your current and prospective customers a much more customised experience. This will help you to build a stronger long-term relationship with them.

Tips to Make Your Landing Pages Convert to Sales

Creating landing pages that convert to sales is an important step in any marketing campaign. We share some tips on how to create landing pages that convert

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How to Implement an Abandoned Cart Automation for More Sales

Cart abandonment win-back campaigns are a crucial aspect of e-commerce marketing that aim to recover lost sales and re-engage customers who have left items in their shopping carts without making a purchase.

Understanding Lead Generation

Lead generation is the process of identifying, attracting and capturing the interest of potential customers for a business's products or services. The goal of lead generation is to convert potential customers into actual paying customers.

Why you should engage a marketing automation agency

Marketing automation companies have a team of experts who are experienced in using and implementing marketing automation tools, which can help businesses save time and resources while also improving their marketing efforts.

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How to Implement Conversion Rate Optimisation

Conversion rate optimisation (CRO) is the process of improving the performance of a website or landing page in order to increase the number of visitors that take a desired action

Boost your revenue with a welcome journey

Welcome emails and a welcome journey can have 86% higher open rates than other emails and generate, on average, up to 320% more revenue per email than other promotional emails. We walk you through this simple automation that can make a massive difference to your sales.

I’ve just launched my website. Now what?

You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what? Here's some pointers to help you navigate the digital world of marketing your new website.

How marketing automation can grow your business

Marketing automation is the use of software and technology to automate and streamline marketing tasks and processes. By using marketing automation tools, businesses can save time and resources while also improving their marketing efforts.