How SEO will improve your business
Resources
An effective SEO strategy is a must have
Resources
An effective SEO strategy is a must have
Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website on search engine results pages (SERPs) through various techniques. By improving a website's SEO, businesses can drive more targeted traffic to their website, which can lead to increased sales and growth. Some ways that SEO can improve a business include:
1. Increased visibility:
A higher ranking on SERPs means a website will be more visible to potential customers, which can lead to increased traffic and sales.
2. Targeted traffic:
By optimising for relevant keywords, a website can attract more targeted traffic, which is more likely to convert into sales.
3. Cost-effective:
SEO is a cost-effective way to drive traffic to a website, as it does not require paid advertising.
4. Long-term benefits:
SEO efforts can have long-term benefits, as opposed to paid advertising, which stops as soon as the budget is exhausted.
5. Brand awareness:
A higher ranking on SERPs can also improve brand awareness and credibility, as it can be seen as a sign of authority in the industry.
6. Local SEO:
Optimising for local search can help businesses increase visibility and attract customers in their local area.
7. Mobile optimisation:
Mobile optimisation is a must-have for SEO, as more and more people are using mobile devices to access the internet.
Marketa is a leading SEO specialist
Talk to us today
5 ways Marketing Automation can lift profitability
5 ways Marketing Automation can lift your business profitability
Give your business growth a lift
5 ways Marketing Automation can lift your business profitability
Give your business growth a lift
Marketing automation can help your business meet its marketing goals, boost sales, and improve productivity – provided it’s well-executed.In this article, we will cover some of the benefits of implementing marketing automation in your business and how these will help you hit your targets consistently. But first, let’s recap on what marketing automation is.
Marketing Automation 101
As the name suggests, marketing automation is the use of software to automate marketing tasks that would usually require you, or one of your team, to execute. Common tasks ripe for automation include email marketing, lead nurturing, and customer relationship management. With technology and software programs constantly improving, the tasks you can automate is becoming more and more advanced.
Marketing automation lets you better leverage your time and marketing budget and also allows you to offer your current and prospective customers a much more customised experience. This will help you to build a stronger long-term relationship with them.
Here’s a good example of marketing automation in action.
Let’s say a prospective customer finds your company while doing a Google search, then visits your website. While on your website browsing your products, they sign up for your email newsletter.
Within minutes of receiving their email address, you can automatically send out a ‘welcome’ email to them that:
- Thanks them for visiting your website
- Offers links to additional helpful content
- Offers a welcome discount voucher
- Lets them know they can contact you with any questions.
Personalised emails that respond with tailored messaging are a powerful way to welcome new customers and can help you boost conversions.
How marketing automation can lift your profitability
Every business, regardless of size or industry, can realise great benefits by implementing marketing automation. Here are some of the main ways marketing automation helps businesses boost productivity.
1. Convert more leads into sales
If you want to turn more leads into paying customers, you need to be more responsive to them. Marketing automation is a great way to improve your client communication. For example, as soon as a prospective customer reaches out to you for more information about your products and services, you can send an automated (but personalised) response to them with more information.
Receiving a quick reply from you can help your customers feel more valued. Businesses that respond quickly to customer enquiries are shown to turn more leads into sales.
According to a study by drift, only 7% of the surveyed companies achieve an average lead response time of five minutes or less. This is important, because – according to another study, by Lead Connect – 78% of customers buy from the company that responds to their inquiry first.
2. Increase revenue long-term
Marketing automation not only turns leads into customers and boosts your revenue in the short term, it also gives you the opportunity to upsell customers in the future. This is because you can stay in regular contact with them and get insights into their specific needs.
Over time, this lets you suggest new products and services they might be interested in and upsell them higher-priced products and packages. Because this is all automated, it helps to lift your business profitability with very little effort.
3. Lift staff productivity
Implementing marketing automation tactics, such as automated emails, can help reduce the volume of administrative tasks your sales and marketing team must do. This means they can focus instead on higher-value tasks that can affect your bottom line.
4. Measure and improve your marketing strategy
Marketing automation helps you measure every aspect of your marketing strategy, which you can then use to fine-tune it and make it even more effective. This is because almost every action that your customer makes can be tracked, whether this is through emails they receive from you, or by tracking what they do when they visit your website. When you know what’s working, you can improve your marketing strategy to boosts customer response.
5. Boost customer loyalty
Marketing automation helps you add layers of detail to your customer relationship management (CRM) system, which you can then use to keep your customers engaged with your brand. For example, if one of your customers calls you up with a problem, your customer service team can access their details on CRM and see what interactions they’ve had with your business – including what emails they’ve received. Having this information helps your team provided a richer and more personalised experience.
Customers love to feel valued by the companies they buy from. This helps build loyalty, lift revenue, and boost productivity; the great news is you don’t have to invest in additional staffing to achieve this.
How Marketa can help with your marketing automation
Marketing automation can help boost sales, increase revenue and improve customer loyalty. The key is simple: implement marketing automation into your existing systems and strategies.
If you’d like to find out more about how marketing automation can help boost your productivity, talk to Marketa today.
Turn effective marketing automation strategies into increased dollars with our proven formulas
Talk to us today
Boost your revenue with a welcome journey
A 3 step email welcome journey can boost your sales by up to 320%
A simple and effective strategy
A 3 step email welcome journey can boost your sales by up to 320%
A simple and effective strategy
An effective welcome journey is a proven way to on-board new subscribers and turn them into happy customers. It's automated so all the hard work is done for you.
How does it work?
Send two or three emails to welcome new subscribers and offer them a compelling reason to buy from you.
Step 1 (Immediately)
When someone subscribes send a welcome email to introduce the points about your offering you really want them to know. Like free shipping, free returns etc.
Step 2 (2 days later)
Follow that up with an email asking subscribers where they are in their purchasing journey. Discover what interests them so you can segment your leads and send personalised and relevant emails in the future.
For example, if you sell women’s fashion find out what items really interest them the most rather than sending generic product emails.
Step 3 (1 week later)
Then send them an offer based on their preference.
Why?
Welcome emails have 86% higher open rates than other emails and generate, on average, up to 320% more revenue per email than other promotional emails.
Make every interaction count
Talk to us today
Understanding Google Analytics terminology
Understanding Google Analytics can be a challenge in itself
We explain the terminology
Understanding Google Analytics can be a challenge in itself
We explain the terminology
Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
1.0 GLOSSARY OF TERMS
When using Google Analytics you will come across various terms that require an explanation. Below I have listed the terms that may be confusing or require further explanation.
A/B Testing (Also referred to as Content (A/B) Testing.)
Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag
Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Clicks
The ‘Clicks’ metric is the number of clicks on your search ads. This metric can be found on the Clicks tab of reports in the Traffic Sources –> AdWords section.
Clickthrough Rate (CTR) CTR)
The number of times an ad is clicked on, divided by the number of impressions it receives. For example, if an ad is shown 20 times and receives 3 clicks, the clickthrough rate is 3/20, or 15%.
Conversion
A conversion occurs when a visitor reaches a pre defined goal.
Cookie A small amount of text data given to a web browser by a web server. The data is stored on the users hard drive and is returned to the specific web server each time the browser requests a page from that server.
Cost Data Cost data is information imported from an AdWords account (i.e. impressions, clicks, cost, CTR, CPC)
Cost per Click (CPC)
An advertising model in which the advertiser pays a certain amount each time their ad is clicked, irrespective of how many times the ad is displayed.
E-Commerce
The buying and selling of goods and services, and the transfer of funds, through digital communications. Buying and selling over the internet, etc.
IP Address
A unique identifier for a computer or device on a TCP/IP network such as the Internet. An IP address is written as four numbers, each separated by periods. Each number ranges from 0 to 255.
Landing/Entrance Page
The first page that a user views during a session. This is also known as the ‘entrance page.’
Medium (in campaign tracking)
In the context of campaign tracking, medium indicates the means by which a visitor to a site received the link to that site. Examples of mediums are “organic” and “cost-per-click” in the case of search engine links, and “email” and “print” in the case of newsletters.
Search Engine
A Search Engine is a program that searches documents for specified keywords and returns a list of the documents in which those keywords were found, often ranked according to relevance.
Unique Views
A unique view, as seen in the Top Content report, aggregates pageviews that are generated by the same user during the same session. A unique view represents the number of sessions during which that page was viewed one or more times.
Unique Visitors
Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
Tracking Code The Google Analytics tracking code is a small snippet of code that is inserted into the body of an HTML page. When the HTML page is loaded, the tracking code contacts the Google Analytics server and logs a pageview for that page and captures information about the visit.
2.0 HOW DOES GOOGLE ANALYTICS WORK?
Each visitor to your site enters via a link indicating where they clicked from, the keywords they used, if any, as well as campaign and medium information. This is done in a very simple way –
• The visitor lands on your website
• The Google analytics code on that page loads
• That code places a cookie on your hard drive (which is valid for 30 days)
• This cookie is called if you visit the site again (so the site knows if you are a unique visitor or have visited before in the previous 30 days).
The code on the site gathers this information and sends it to your Google Analytics account which gathers the information.
Work with us to interpret your data and maximise your potential
Talk to us today
I've just launched my website. Now what?
Just launched your new website and wondering what's next?
Here's some things to consider
Just launched your new website and wondering what's next?
Here's some things to consider
You’ve created a shiny new website, talking about you, showing your products and even giving people the option to buy stuff on it. But now what?
Unfortunately in today’s world, it’s not that simple. Your website is the key to open many doors in the online world and it can be used for a number of functions including:
- Making people aware of who you are and what you do
- Getting new business
- Keeping in touch with people
- Building and maintaining relationships
- Allowing two-way conversation between you and your customers
- Strengthening your brand
So what should you be doing now?
Well, that really depends on what your priorities are. There are a few things, however that you should be thinking about now that your website is off the ground;
SEO (Search Engine Optimisation)
There’s no point in having a website if no-one’s going to find it. Obviously you are going to have people who go directly to your website, but you will (hopefully) be getting people coming to your site via search engines. These are people who you most likely don’t know and are looking on the internet for a product or service like the one that you are offering. In order for your site to appear at the top of Google’s search list, you need to make sure that your site meets specific criteria from Google. You should think about the content of the site and consider writing blog posts, talking about different aspects of your business, keeping it useful and informative as this will help with your ranking.
Links
Another good way of getting visitors to your site is through social media. If you already have a Facebook or Twitter account, you can add links to your website from here. You might be surprised at just how effective social media is.
Email Lists
If you’re going to do any marketing, it’s much more effective to market to people who have already shown an interest in you. Add a section to your website where people can join up for a newsletter or give away something for free (an e-book, product taster or a free consultation for example).
People will give you their details in exchange for something and you now have a nice list of people to market to.
Landing pages are a great way to get customers directly to your product, service or offering to create a lead.
Once you have managed to get a way of driving traffic (people) to your website and you have a way of getting their details (eg. Email address), you’re well on your way. Don’t rest on your laurels though, as Google likes websites to be continually updated. Ooh and don’t forget to add your contact details. So you’ve made the first step. Now go and take the world by storm!
Get in touch with Marketa. A digital marketing agency that can help you.
You can navigate the digital world yourself and put your toes in the water with loads of smart and cost effective tools. Everything from website and social analytics, digital campaigns, email marketing and simple landing pages. If you’re already trialling some of these things that’s a great start. But to give your business a real boost, talk to a specialist agency that can develop a strategy that will connect all the dots between you and your next sale.
We work with start-ups to multi-million dollar companies
Talk to us today